ArcGIS Online
ArcGIS Online is a complete, cloud-based GIS that connects people, locations, and data through interactive maps.
Customer Engagement
Build relationships with your customers
Unlock insights from your CRM with GIS
Customer relationship management (CRM) tools are the authoritative source for insights about your customers. Combined with GIS, a CRM is the tool consumer-facing businesses can use to engage and build relevant relationships with their most important asset: their customers.
- CRM analysis
- Tapestry Segmentation data
- Data enrichment
Unlock precise customer insights with GIS
Retailers use CRM tools to connect with and engage customers. GIS can unlock the spatial aspects of CRM tools, highlighting places where there are higher concentrations of your best customers and enabling more focused and relevant marketing and higher conversion rates.
Neighborhood-level insights about customers
Understand your customers' lifestyle choices—what they care about, where they shop, and how they spend their time. Tapestry Segmentation data uses 67 discrete behavioral and demographic segments, with easy-to-understand descriptions, to personalize market segments in US neighborhoods.
Add customer data to geographic attributes
Business leaders use ArcGIS to access the thousands of hyperlocal attributes that they need in order to understand who their customers are and how to reach them. They can import their own data and find unique insights into customers' behaviors.
Products for customer engagement
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Retail industry strategies
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