Site Suitability


Maximize your store investments

A site selection map in yellow and pink, overlaid with a photo of two people wearing hard hats discussing a tablet display

Make better decisions about stores and facilities


Retail real estate managers make critical decisions when evaluating sites for new stores or facilities. Analysts can support these decisions using state-of-the-art geoprocessing tools to analyze data about customer traffic, footfall, demographics, and household income to evaluate and score potential sites quickly and accurately.

Make real estate decisions with confidence

Choosing where to invest in new properties and where to close existing ones are some of the most important and expensive decisions business leaders make. Location intelligence provides precise local insights that allow businesses to make these decisions confidently.

Market competition is a critical insight

Understanding the changing competitive landscape in a market is a fundamental capability for retailers. Using site data from GIS technology combined with spatial analytics, retailers can leverage this data to visualize and understand the competitive presence in their markets.

View a site selection lesson
A graphic of a computer monitor displaying a multicolored map with areas separated by color
retail-market-planning-48

Location is a company's most important asset

Investments in stores, facilities, and offices are critical to success. The ability to make decisions about locations quickly and with confidence brings a competitive advantage. Company leaders can use location intelligence to bring together hyperlocal market data and maps to inform fast, accurate decisions. 

A graphic of a computer monitor displaying a city map in purple with yellow points on a gray background
population-growth-48

Population data you can trust

Demographics help you understand people and populations. For retailers, this is the key to insights about the markets and neighborhoods where they do business. ArcGIS has over 10,000 demographic variables available that describe population, housing, employment, and income.

Understand demographics in GIS
A graphic of a computer monitor displaying a dashboard with various graphs and data

WhereNext

Bass Pro Shops business continuity


During the COVID-19 crisis, the team at Bass Pro Shops used location technology and a dose of innovation to monitor and manage operations.

Read the article

Retail industry strategies

previous
Next
See all business industries

Contact sales

Contact us

Outside the United States

Connect with the Esri retail team