Tatia O’Connor has made a few mistakes, she says. Her story is a useful tale for GIS users and business leaders.

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Market Development
DICK’s Sporting Goods Strengthens Omnichannel through Brick and Mortar Planning

By Gary Sankary | June 8, 2021

For data-savvy DICK’S Sporting Goods, an optimized network of brick-and-mortar stores remains critically important to customer engagement.

CXO Priorities
Tracking, Mapping and Staying on Top of Public Policy Issues

By Marianna Kantor | June 1, 2021

Location awareness gives companies operational intelligence to monitor shifts in legislative agendas and public policy.

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The Esri Brief is a bi-weekly newsletter tailored to business leaders and government decision-makers. It features actionable insight on digital transformation, IoT, advanced analytics, and the role of location intelligence in successful organizations.