Burgers for a Penny, and the Power of Location Intelligence

Burger King heats up the burger wars with a marketing campaign aimed at its chief rival, and executives everywhere take note.

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Business Leaders Confess IoT Confusion

By Chris Chiappinelli | December 4, 2018

A recent survey reveals that business leaders believe strongly in the promise of IoT. Many simply don't understand it.

Green Infrastructure
How Do You Market a Hurricane-Resistant Floating Home?

By Helen Thompson | November 27, 2018

Luxurious, self-powered, hurricane-resistant homes are selling for $5 million. Where do you find customers for that marketing pitch?

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The Esri Brief is a bi-weekly newsletter tailored to business leaders and government decision-makers. It features actionable insight on digital transformation, IoT, advanced analytics, and the role of location intelligence in successful organizations.