Burger King heats up the burger wars with a marketing campaign aimed at its chief rival, and executives everywhere take note.
By Helen Thompson | November 27, 2018
Luxurious, self-powered, hurricane-resistant homes are selling for $5 million. Where do you find customers for that marketing pitch?
Yasaman Kazemi | November 15, 2018
General Motors enlists real-time location intelligence to monitor and manage risk in one of the world's most complex supply chains.
Brian Boulmay | November 12, 2018
An inside look at BP's digital transformation, with lessons on successfully deploying enterprise software.
Marianna Kantor | November 6, 2018
The CEO oversees a company's strategy and operations. This guide reveals how location intelligence benefits those in the corner office.
Gary Sankary | October 30, 2018
With the US at full employment and labor pools running low, retailers must use smarter recruiting tools to find talent for the holidays.
Marianna Kantor | October 23, 2018
The Star Tribune offers prospective advertisers GIS-based consultations on how to find customers and grow their business.
Andrea Massey | October 18, 2018
HR executives can leverage location data to identify and attract top AI candidates, despite limited supply.
Jim Young | October 9, 2018
A recent Apple acquisition signals more business investment in augmented reality. Which businesses are already benefiting from AR?
Chris Chiappinelli | October 2, 2018
The companies using drones to their greatest potential understand the strategic value of location intelligence, experts say.
Chris Chiappinelli | September 25, 2018
Authors James and Deborah Fallows share insight on how America is changing, and how cities outside the mainstream are playing a vital role.
Gary Sankary | September 18, 2018
How does a company decide where to locate 2,500 new stores in one year—and ensure profitability? One retailer reveals the answer.
Marianna Kantor | September 11, 2018
Houston-based company expands, matching short-term storefronts with companies seeking to promote their brands and deepen customer loyalty.
Chris Chiappinelli | September 6, 2018
Digital transformation has been a seismic shift for companies. Now ‘life coding’ promises equally profound changes for business, expert says.
David LaShell | August 28, 2018
Any executive challenged to “do more with less” will empathize with the New York MTA—and maybe learn from how it has improved subway management.
Marianna Kantor | August 22, 2018
Using a new mix of location intelligence and real-time targeting, advertisers deliver personalized messages in the right place.
Helen Thompson | August 14, 2018
Median earnings can vary greatly among locations, even for the same job. Business executives should take note for talent acquisition, retention.
Chris Cappelli | August 7, 2018
With help from a GIS-powered digital twin, the Port of Rotterdam is readying for a world where ships pilot themselves.
Multiple Authors | July 31, 2018
Some enterprising brands are choosing to sell and market directly to consumers, using location intelligence to guide their way.
Helen Thompson | July 24, 2018
LinkedIn adds a way to calculate the commute to a potential job, delivering instant location information to job seekers.
Guy Noll | July 10, 2018
The shipping industry commits to reducing its greenhouse emissions—what happens next?
Chris Chiappinelli | July 2, 2018
A look inside the world of corporate security, where the safety of people and assets is top priority and new tools are making their mark.
Cindy Elliott | June 26, 2018
Manufacturers believe in the benefits of supply chain digitization, but few have invested enough to realize them.
Gary Sankary | June 19, 2018
Retail executives who don't understand their customers will lose them to the competition.
Marianna Kantor | June 13, 2018
Billboard and street furniture advertising is growing more sophisticated—using location intelligence to target viewers and measure its audience.
Lauren Bennett | June 5, 2018
The proportion of people age 60 years and older is growing. A new algorithm predicts where they will live in their later years.
Helen Thompson | May 31, 2018
With unemployment low and wanderlust high among young professionals, companies should look more closely at employees’ cost of living.
Cindy Elliott | May 22, 2018
Successful executives are fusing digital knowledge and intuition to drive business expansion, as a growing midsize business demonstrates.
Bill Meehan | May 16, 2018
As consumers become power producers through solar and wind energy technology and storage, utilities must change their business model.
Marianna Kantor | May 9, 2018
Snapchat introduces location categories and radius ad targeting, underscoring expanding adoption of location intelligence for business growth.
Multiple Authors | May 1, 2018
An executive’s guide to the business power of artificial intelligence (AI)—how to approach it, who should own it, and how to drive value from it.
Lauren Bennett | April 24, 2018
Business decision-makers are using data to make strategic choices for their companies. What if they’re misinformed?
Helen Thompson | April 17, 2018
Amidst a brain drain of young talent to big cities, smaller locations are using location intelligence and innovative planning as a counterweight.
Jim Young | April 10, 2018
As ride-sharing services poach fares from taxis, a pilot program uses AI, big data, and location intelligence to predict where customers will be.
The Esri Brief is a bi-weekly newsletter tailored to business leaders and government decision-makers. It features actionable insight on digital transformation, IoT, advanced analytics, and the role of location intelligence in successful organizations.Subscribe