Burgers for a Penny, and the Power of Location Intelligence
Burger King heats up the burger wars with a marketing campaign aimed at its chief rival, and executives everywhere take note.
By Chris Chiappinelli | December 4, 2018
A recent survey reveals that business leaders believe strongly in the promise of IoT. Many simply don't understand it.
By Helen Thompson | November 27, 2018
Luxurious, self-powered, hurricane-resistant homes are selling for $5 million. Where do you find customers for that marketing pitch?
How GM Maps and Manages Supply Chain Risk
Yasaman Kazemi | November 15, 2018
General Motors enlists real-time location intelligence to monitor and manage risk in one of the world's most complex supply chains.
BP Shares Eight Lessons on Digital Transformation
Brian Boulmay | November 12, 2018
An inside look at BP's digital transformation, with lessons on successfully deploying enterprise software.
Business Advantage through Location Intelligence: The CEO's Guide
Marianna Kantor | November 6, 2018
The CEO oversees a company's strategy and operations. This guide reveals how location intelligence benefits those in the corner office.
Retailers Attempt to Staff Up for the Holiday Rush
Gary Sankary | October 30, 2018
With the US at full employment and labor pools running low, retailers must use smarter recruiting tools to find talent for the holidays.
A Media and Publishing Company Delivers Location Intelligence to Advertisers
Marianna Kantor | October 23, 2018
The Star Tribune offers prospective advertisers GIS-based consultations on how to find customers and grow their business.
Finding AI Talent Using Location Intelligence
Andrea Massey | October 18, 2018
HR executives can leverage location data to identify and attract top AI candidates, despite limited supply.
Tech Giants Anticipate Augmented Reality Future
Jim Young | October 9, 2018
A recent Apple acquisition signals more business investment in augmented reality. Which businesses are already benefiting from AR?
Think Tank: Defining the Business Case for Drones
Chris Chiappinelli | October 2, 2018
The companies using drones to their greatest potential understand the strategic value of location intelligence, experts say.
Growth Insights: Getting Ahead of the Country’s Changes
Chris Chiappinelli | September 25, 2018
Authors James and Deborah Fallows share insight on how America is changing, and how cities outside the mainstream are playing a vital role.
The Secret Formula behind One of the World’s Biggest Business Expansions
Gary Sankary | September 18, 2018
How does a company decide where to locate 2,500 new stores in one year—and ensure profitability? One retailer reveals the answer.
Tech Startup Lends Fuel to the Nationwide Popup Trend
Marianna Kantor | September 11, 2018
Houston-based company expands, matching short-term storefronts with companies seeking to promote their brands and deepen customer loyalty.
Life Coding “Will Change Every Business on the Planet”
Chris Chiappinelli | September 6, 2018
Digital transformation has been a seismic shift for companies. Now ‘life coding’ promises equally profound changes for business, expert says.
How the New York MTA Manages $1 Trillion in Assets
David LaShell | August 28, 2018
Any executive challenged to “do more with less” will empathize with the New York MTA—and maybe learn from how it has improved subway management.
Advertising Innovation: Personal Yet Anonymous
Marianna Kantor | August 22, 2018
Using a new mix of location intelligence and real-time targeting, advertisers deliver personalized messages in the right place.
Salary versus Cost of Living: A New Report
Helen Thompson | August 14, 2018
Median earnings can vary greatly among locations, even for the same job. Business executives should take note for talent acquisition, retention.
Inside Story: Europe’s Largest Port Prepares for Autonomous Ships
Chris Cappelli | August 7, 2018
With help from a GIS-powered digital twin, the Port of Rotterdam is readying for a world where ships pilot themselves.
Growth Insights Series: Is Direct-to-Consumer a Ticket to Growth?
Multiple Authors | July 31, 2018
Some enterprising brands are choosing to sell and market directly to consumers, using location intelligence to guide their way.
LinkedIn Debuts Location-Based Services
Helen Thompson | July 24, 2018
LinkedIn adds a way to calculate the commute to a potential job, delivering instant location information to job seekers.
New Emissions Goal May Launch Smart Ship Era
Guy Noll | July 10, 2018
The shipping industry commits to reducing its greenhouse emissions—what happens next?
Think Tank Series: A Single Pane of Glass for Corporate Security
Chris Chiappinelli | July 2, 2018
A look inside the world of corporate security, where the safety of people and assets is top priority and new tools are making their mark.
Manufacturers Committed, but Slow to Digitally Transform the Supply Chain
Cindy Elliott | June 26, 2018
Manufacturers believe in the benefits of supply chain digitization, but few have invested enough to realize them.
How Data-Driven Commerce Is Driving Retail
Gary Sankary | June 19, 2018
Retail executives who don't understand their customers will lose them to the competition.
How Billboards Are Challenging Digital Advertising
Marianna Kantor | June 13, 2018
Billboard and street furniture advertising is growing more sophisticated—using location intelligence to target viewers and measure its audience.
How and Where the Population Will Age
Lauren Bennett | June 5, 2018
The proportion of people age 60 years and older is growing. A new algorithm predicts where they will live in their later years.
Economy Gives Employees Power to Choose
Helen Thompson | May 31, 2018
With unemployment low and wanderlust high among young professionals, companies should look more closely at employees’ cost of living.
The Growth Insights Series: Planning the Best Markets—Intuition Meets Data
Cindy Elliott | May 22, 2018
Successful executives are fusing digital knowledge and intuition to drive business expansion, as a growing midsize business demonstrates.
New Energy Sources Challenge Utilities to Innovate
Bill Meehan | May 16, 2018
As consumers become power producers through solar and wind energy technology and storage, utilities must change their business model.
Snapchat Embraces Location-Based Advertising
Marianna Kantor | May 9, 2018
Snapchat introduces location categories and radius ad targeting, underscoring expanding adoption of location intelligence for business growth.
Geography and AI Combine for Business Intelligence
Multiple Authors | May 1, 2018
An executive’s guide to the business power of artificial intelligence (AI)—how to approach it, who should own it, and how to drive value from it.
Data-Driven Business: Avoiding the Pitfalls
Lauren Bennett | April 24, 2018
Business decision-makers are using data to make strategic choices for their companies. What if they’re misinformed?
A Small City Fights for the Millennial Workforce
Helen Thompson | April 17, 2018
Amidst a brain drain of young talent to big cities, smaller locations are using location intelligence and innovative planning as a counterweight.
Taxis Fight Back, Using AI and Location Intel to Predict Demand
Jim Young | April 10, 2018
As ride-sharing services poach fares from taxis, a pilot program uses AI, big data, and location intelligence to predict where customers will be.
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The Esri Brief is a bi-weekly newsletter tailored to business leaders and government decision-makers. It features actionable insight on digital transformation, IoT, advanced analytics, and the role of location intelligence in successful organizations.
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