Mapping Consumer Preferences for Certain Brands
A location data strategy shaped by social media insight can help companies navigate the fractured landscape of customers’ buying habits.
By Marianna Kantor | January 21, 2020
Beth Rogers took one drastic turn and found her calling in data science and location intelligence at Fruit of the Loom.
By Alex Martonik | January 14, 2020
As wildfires threaten business resilience, risk-aware companies are mapping the hazards in real time.
Would You Move for a 30 Percent Raise?
Helen Thompson | January 9, 2020
Workers are seeing how much their economic value varies by location, and one startup is capitalizing on this workforce mobility.
The World Leader in Commercial Real Estate Tells a New Story
Keith Balaniz | January 7, 2020
At real estate giant CBRE, an executive unlocked the potential of location intelligence, turning maps into stories that help close deals.
2020: Six Predictions for a Shifting Business Climate
Greg Milner | December 17, 2019
Business trends that will dominate 2020 and beyond begin with customer centricity, rely on automation, and produce better business strategies.
This Mattress Company Woke Up to Digital Transformation
Gary Sankary | December 10, 2019
An inside look at digital transformation, as executives reinvent a business through dependable data and location intelligence
Translating Location Intelligence into Business Value
Multiple Authors | December 4, 2019
Companies are waking up to the need for data experts who can translate science into business value and communicate with the C-suite.
How Quantitative and Visual Thinkers Differ, and How They Blend
Helen Thompson | November 25, 2019
A respected designer calls businesses out for overlooking visual thinkers when planning new products and systems.
NextTech: Geoblockchain and the Challenge of Food Spoilage
Yasaman Kazemi | November 19, 2019
An innovative approach to location intelligence could help reduce the massive amount of food lost before it reaches shelves.
What Generation Z Wants from Work, Where
Helen Thompson | November 12, 2019
Buffeted by political and economic turmoil, the next wave of engineers and business professionals seek job stability with a domestic focus.
How Savvy Executives Are Using Location Intelligence
Multiple Authors | November 5, 2019
An inside look at two companies that have used location intelligence in the C-suite to drive growth and competitive advantage
NextTech: Artificial Intelligence in Action for Business
Mansour Raad | October 29, 2019
Once the province of a privileged few, artificial intelligence and location intelligence tech are in play today across many business scenarios.
The Privacy Paradox: How Companies Gain Consumer Confidence in Data Sharing
Marianna Kantor | October 22, 2019
A new study illuminates why companies must win consumer trust when it comes to data sharing—and where in the world trust is highest.
Unseen: Finding the Hidden Value in Real Estate
Keith Balaniz | October 15, 2019
Drone landing pads, ride share areas, and other lucrative uses of real estate await property owners willing to think creatively.
How Data-Driven John Deere Wins the Market
Multiple Authors | October 8, 2019
Ag equipment trailblazer John Deere has turned the art of market development into a science with AI-based analysis of location data.
The Role Technology Plays in US, Australia Rare Earths Plan
Cindy Elliott | October 1, 2019
If the screen on your mobile phone wouldn’t work without an underground element that one country might withhold, what would you do?
Tracking a Minor Ingredient with a Major Impact on Business
Jen Van Deusen | September 24, 2019
Inside the battle for sustainable production of an ingredient in many foods and beauty products.
NextTech: Retailers Combine CRM and GIS to Understand Customers
Gary Sankary | September 18, 2019
CRM technology helps companies organize information on customers; GIS software helps them discover and share insight.
Instant Payments Could Change How and Where We Bank
Alex Martonik | September 3, 2019
With access to instant payment transfers, banks and customers will discover opportunities in overlooked places.
A Modern Labor Renaissance: Where Is It Happening?
Helen Thompson | August 29, 2019
Fresh energy from Millennials and digital platforms are poised to transform the geographic and demographic complexion of the labor movement.
How and Why Utilities Are Shifting to Renewables
Matt Piper | August 27, 2019
For utilities committed to decarbonization, location-based demographic data helps identify and predict areas where clean energy is in demand.
Smart City NYC: Staying Alert on Election Day
Multiple Authors | August 20, 2019
The NYC Board of Elections established real-time operational awareness with a GIS-based dashboard of its polling places.
NextTech: Visualizing Consumer Traffic
Marianna Kantor | August 13, 2019
Using a modern version of a centuries-old technique, planners can study anonymized IoT data to see patterns of human movement.
A City’s Challenge: Balancing Talent Recruitment and Climate Change
Helen Thompson | August 6, 2019
Skilled professionals and businesses are flocking to cities. In some locations, this puts them on a collision course with climate change.
Apple, Trade Tensions Underscore Need for Supply Chain Visibility
Yasaman Kazemi | July 30, 2019
When a much-discussed global company considers moving production to avoid a trade war, others take stock of their supply chain visibility.
The Unseen: After a Disaster, Imagery Gives Insurance Companies a Clear Picture
Alex Martonik | July 23, 2019
New technology on the ground and in the sky is helping insurers see what they haven’t seen before and assist clients more quickly.
A Bet on Urban Sprawl Misses the Mark
Helen Thompson | July 9, 2019
The case of a $3.8 billion investment in land outside major cities that has yet to pay off.
What 2019’s Smartest Cities Have in Common
Dominik Tarolli | July 2, 2019
Go behind the names on the 2019 smartest cities list to see what makes these cities so advanced.
Unseen: How Businesses Protect the Public
Multiple Authors | June 25, 2019
With lives at stake, companies are using location analysis to prevent injuries and deaths.
The Ethics of Supply Chain Transparency
Multiple Authors | June 18, 2019
For companies seeking to demonstrate their commitment to sustainability, location intelligence and supply chain transparency are essential.
Business Trends: Democratizing Data in the Organization
Jeffrey Peters | June 11, 2019
The traditional button-down approach to enterprise data is giving way to a more democratic mindset, with impressive results.
How Companies Are Planning for a Wave of Senior Living
Helen Thompson | June 4, 2019
Businesses use location tech to anticipate new markets as aging populations alter economies, lifestyles, and housing needs around the world.
NextTech: Seeing Buildings before They’re Born
David LaShell | May 28, 2019
A combination of 3D technologies gives planners a view of the future that can preempt cost overruns down the road.
Changing Hazards Prompt Insurers to Rethink the Location of Risk
Alex Martonik | May 22, 2019
To ensure their risk assessment reflects risks on the ground, insurers and reinsurers are increasingly relying on location-based risk analysis.
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The Esri Brief is a bi-weekly newsletter tailored to business leaders and government decision-makers. It features actionable insight on digital transformation, IoT, advanced analytics, and the role of location intelligence in successful organizations.
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