One floor of an office building represents the CEO and CMO dynamic

A Technology Remedy for the CEO-CMO Disconnect

SERVPRO chief meteorologist Lela Davis

How SERVPRO Forecasts Weather—And Business Growth

Consumer preferences seem to be shifting to meatless meals like this

Tracking Meatless Menus and Other Trends

Purchases of jeans can have a partisan flair

Mapping Consumer Preferences for Certain Brands

How humans move through the built environment

NextTech: Visualizing Consumer Traffic

A digital mockup of a luxury hurricane-resistant home

How Do You Market a Hurricane-Resistant Floating Home?

Personalized marketing messages without the personal data

Advertising Innovation: Personal Yet Anonymous

A billboard used in out of home advertising

How Billboards Are Challenging Digital Advertising


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