Esri Demographics

Got five minutes? Get to know Esri Updated Demographics

Esri data is organized into groups of variables or statistical measurements connected by a common theme, such as spending behavior or demographic information. Understanding these different groups of data can help you locate what’s pertinent to your work and can lead you to discover data you didn’t even know you needed. This article is part of the blog series Got five minutes? Get to know… and outlines the most important details about Esri Updated Demographics.

 

What is Esri Updated Demographics data?

Esri Updated Demographics provides insights about people in the United States—where they live and work, how they group themselves into households, and information about their race, gender, education, and marital status.

Some of this is similar to the information available from the decennial census produced by the U.S. Census Bureau. However, the decennial census is a public count of people collected once every ten years. The Esri Updated Demographics dataset, on the other hand, is created every year using authoritative public data as well as market data sources to capture recent changes important to decision-makers. This is where the “updated” in Esri Updated Demographics comes from. The dataset also includes five-year projections for select variables, which get updated along with the annual data. A lot can change in a year—especially in areas impacted by natural disasters like floods or wildfires, or in areas experiencing rapid growth.

 

What will I find in the Esri Updated Demographics dataset?

Esri Updated Demographics includes thousands of variables to help users explore the latest demographic information, spending patterns, and behaviors. These variables cover a wide range of topics, such as: age, population, income, education, home value, households, employment, marital status, net worth, race and Hispanic origin, and generational groups.

Esri Updated Demographics variables

Esri Updated Demographic data can be analyzed using standard geographic areas such as Census Tracts or ZIP Codes, or by custom user-defined geographies such as drive-time areas. Because the boundaries of some geographic areas can change from year to year, Esri provides the vintage of all geographies with every major release. For U.S. 2022 release boundary information, see United States data.

 

What can I do with Esri Updated Demographics variables?

Esri Updated Demographics variables can be used by anyone seeking knowledge about people residing in the United States and their fundamental characteristics. Do you need to understand the age breakdown in an area around a proposed school location? Gain up-to-date insight into local labor markets? Esri Updated Demographics makes this sort of analysis possible. The variables can be incorporated into core ArcGIS capabilities, such as map visualization, spatial aggregation, and pattern analysis.

You can also find Esri Updated Demographics variables in ready-made Business Analyst infographic and report templates, such as the Demographic Profile shown below. Or you can build your own infographics and reports to capture exactly the information you need. Reports and infographics are a great way to understand your area!

Demographic Profile infographic in Business Analyst

We have many resources available to help get started with Esri Updated Demographics, such as the Get Started with Demographics Tutorial Series.

 

Where does Esri Updated Demographics data come from?

The Esri Updated Demographics dataset gets created every year using both public datasets and market data sources. Our in-house experts employ sophisticated modeling techniques to blend information ranging from population counts, to labor force statistics, to apartment building construction, into an annually refreshed dataset.

Some of the main sources used in the creation of Esri Updated Demographics data include:

For more detailed information about how these datasets are built, see the 2022/2027 Esri Updated Demographics Methodology Statement.

 

Do the variables included in Esri Updated Demographics change from year to year?

The variables offered in Esri Updated Demographics are largely consistent year over year. Core sets of variables—such as one-year and five-year age groups, household counts, and median household income—are published with each annual release. This way, Esri maintains as much consistency as possible for customers when creating maps, performing analysis, and generating reports and infographics.

Changes do occur sometimes; these might include new income categories or new indexes being added to the collection. For example, in 2022 a new variable “Household Population 2020-2022: Compound Annual Growth Rate” was released. Each year, Esri publishes product release notes that identify new, changed, and removed variables.

 

How is this dataset different from decennial Census data?

Esri Updated Demographics is produced by Esri, providing annual estimates and five-year forecasts of population characteristics. The decennial census is a count of the population, produced by the U.S. Census Bureau every 10 years.

It is important to note that Esri Updated Demographics are available in many U.S. Census geographies. This means a user can view Census decennial values for block groups, tracts, or congressional districts, then access the Esri Updated Demographics estimate for the exact same area.

To demonstrate, the 2020 Census value for total population in Block Group 060590524.252 is 771.

Census estimate of population

The Esri Updated Demographics value for the same block group in 2022 shows an increase in the total population to 1,900:

Esri Updated Demographics estimate of population

Closer inspection of the aerial view reveals growth taking place, with clearing and construction clearly visible. Esri Updated Demographics, refreshed yearly, picks these changes up.

Aerial view of region

 

Where do I find Esri Updated Demographics variables?

In Business Analyst, within the data browser, you can view Esri Updated Demographics variables by clicking Show All and then, under Dataset, selecting Esri Updated Demographics only.

Data browser in Business Analyst
Dataset filter in data browser

Within the Business Analyst data browser, Esri Updated Demographics variables are identifiable from their naming convention. As shown in the screenshot below, the variable name indicates the data vintage (in this case, 2022) and the source, “Esri.”

Esri Updated Demographics variable in data browser

Esri Updated Demographics variables are also available in other ArcGIS products, including the ArcGIS GeoEnrichment Service and in ArcGIS Online as premium content. Additionally, here are more ways to access the data:

We encourage you to explore the Esri Updated Demographics dataset — you’ll be amazed at the detail and granularity of this data! Keep an eye out for more data-related articles in the Got five minutes? Get to know… blog series.

About the authors

Stacy Schaetzl

Stacy is a Product Engineer on the ArcGIS Business Analyst software release team.

Gemma is a writer at Esri, focusing on content for the ArcGIS Business Analyst team.

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