The Science of Where and the Road Ahead for Retail
Best-in-class retailers are finding their competitive advantage by combining geographic and demographic data to gain insight into customer behavior. Retail Systems Research (RSR) has examined how location-based intelligence enables retail CIOs to
- Describe—through spatial analysis and location data—how customers move in and around stores.
- Improve merchandising decisions, targeted marketing, site selection, assortment localization, and home delivery optimization.
- Stay ahead of the competition with the ability to analyze, visualize, and understand customer behavior.
Download the E-book
The Case for Location-Based Technology in Retail