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The Science of Where and the Road Ahead for Retail

Best-in-class retailers are finding their competitive advantage by combining geographic and demographic data to gain insight into customer behavior. Retail Systems Research (RSR) has examined how location-based intelligence enables retail CIOs to

  • Describe—through spatial analysis and location data—how customers move in and around stores.
  • Improve merchandising decisions, targeted marketing, site selection, assortment localization, and home delivery optimization.
  • Stay ahead of the competition with the ability to analyze, visualize, and understand customer behavior.

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The Case for Location-Based Technology in Retail