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Uncover your next best growth opportunity


Today’s leading manufacturers have a common priority—locate and master the best markets ahead of competitors. From finding the diamonds in the rough to delivering products tailored for your markets, you need a new level of precision planning. With Esri’s mapping and spatial analytics, you can discover opportunities, streamline successful go-to-market strategies, and keep a pulse on existing investments.

Spatial insights power faster market strategies

Are outdated spreadsheets weighing down your growth strategy? Are disparate data systems hiding important market performance intelligence? Esri’s platform delivers the latest critical market insights—so you can get to new markets fast, do more in your best performing markets, and exit at-risk ones. 

Strategic market analysis

Strategic market analysis

Quickly query, visualize, and analyze revenue opportunities by geography and product mix. Gain insight into the highest-potential and lowest-risk markets—around the globe or in a single region.

Territory planning

Territory planning

Maximize product launches and market introductions by designing, simulating, and validating go-to-market channels. Analyze historic and real-time data to define optimal territory coverage.

Performance monitoring

Performance monitoring

Continually monitor KPIs across geographies, sales channels, and product lines. Visualize all performance data in one dashboard to ensure fast response to opportunities and issues.

STORY MAP

Manufacturing Market Development

Find out how enterprise mapping software helps you answer critical questions. See the technology at work in a real-life market development scenario.

View Story Map

GIS for Market Development


"Esri partners with big brands—like Schindler, GM, Cisco, and Miele—as they expand into new markets and offer new products and services for the emerging global landscape shift."

Cindy Elliott
Esri Global Marketing Strategy, Manufacturing

Get the white paper on territory planning

Market development strategies powered by maps and spatial analytics can help manufacturers differentiate their business. Download our free white paper, Location Analysis for Strategic Territory Planning and Optimization, to learn how a location-enabled strategy drives smarter territory planning.

Connect with the Esri Manufacturing Team