Emerging Technologies

Halo Forecasting with AI: A Major Leap in Retail Planning

By Gary Sankary

AI and GIS drive halo forecasting

The Esri Brief

Trending insights from WhereNext and other leading publications

In the past several months, several globally recognized retailers have experimented with a new way to plan business expansion. Simple in concept yet revolutionary in its approach, this new business tool answers a long-held need.

At its core is a powerful prediction engine that calculates the revenue a retailer can expect from any potential market—or series of markets. Its distinguishing feature, though, is the ability to see across channels. In an era when brick and mortar sales and online purchases can seem like independent phenomena, this tool reveals how they’re connected.

The technique is called halo forecasting, and it combines artificial intelligence and the power of the geospatial cloud to change the way executives plan a business.

This story map explains how it works.

Please note: For the optimal story map experience, desktop viewing is recommended. For mobile viewers, landscape orientation works best.

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