ArcGIS Business Analyst

ArcGIS Business Analyst at the 2022 Esri User Conference

The 2022 Esri User Conference is almost here, and the ArcGIS Business Analyst team is extremely excited to meet you all in person! Join us from July 11, 2022 to July 15, 2022 at the San Diego Convention Centre. The Esri User Conference is the place where users can learn, connect, and discover the latest advancements in geographic information systems (GIS) technology.

Before I dive into the sessions and workshops ArcGIS Business Analyst will be hosting—have you registered for the Esri User Conference? If not, head over to the registration page and follow the steps!


What is ArcGIS Business Analyst and how will it help my organization?



ArcGIS Business Analyst helps you make smarter decisions for market planning, site selection, and customer outreach by combining demographic, business, lifestyle, spending, and census data with map-based analytics. From prominent retail chains to hospitals and consulting firms, ArcGIS Business Analyst helps organizations understand consumers and clients, and see opportunities clearly within any industry.

Many organizations’ questions start with “Where?” and with ArcGIS Business Analyst, the answers become well-defined and actionable. You can analyze, visualize, and predict market trends, geographic patterns, and hidden connections in the data. ArcGIS Business Analyst is designed for small / mid businesses as well as enterprise deployments alike. It’s the perfect location-based analytical tool to help you make the smartest decision, no matter what field you are in.


Come visit us

Are you ready for the conference? We can’t wait! Come find our ArcGIS Business Analyst work area, located within the business industry area. We’re looking forward to answering your questions, viewing your work, and helping you see how ArcGIS Business Analyst can support you. There are a number of ways to connect with us throughout the conference:

Designated Business Analyst Work Area (Located in the Business Island on the Expo Floor)

Business Analyst and Community Analyst SIG: Tuesday, July 12, 7:00 a.m. – 8:00 a.m. (PST)

Thursday Night Party: Thursday, July 14, 5:30 p.m. – 10:00 p.m. (PST)

Outside of these hours, you can contact us at


ArcGIS Business Analyst Sessions:


ArcGIS Business Analyst: An Introduction
Tuesday, July 12, 1:00 p.m. – 2:00 p.m. (PST) | SDCC – Room 05 B
Thursday, July 14, 10:00 a.m. – 11:00 a.m. (PST) | SDCC – Room 05 B

Building Custom Infographics for Your Organization
Wednesday, July 13, 12:15 p.m. – 12:35 p.m. (PST) | SDCC – Expo – Guiding Your Geospatial Journey Spotlight Theater

ArcGIS Business Analyst: What’s New
Wednesday, July 13, 1:00 p.m. – 2:00 p.m. (PST) | SDCC – Room 16 B
Thursday, July 14, 4:00 p.m. – 5:00 p.m. (PST) | SDCC – Room 09

ArcGIS Business Analyst: Using Your Own Data with Enrichment and Infographics
Wednesday, July 12, 2:30 p.m. – 3:15 p.m. (PST) | SDCC – Expo Demo Theater 11

ArcGIS Business Analyst: Tips and Tricks
Thursday, July 14, 10:00 a.m. – 10:45 a.m. (PST) | SDCC – Featured Expo Demo Theater
Thursday, July 14, 11:15 a.m. – 12:00 p.m. (PST) | SDCC – Expo Demo Theater 11


Other Sessions We Recommend:


We all love the data that’s included in ArcGIS Business Analyst. Do you ever want to learn more about it and how to become a bona fide data expert? Below, we have broken down a few sessions diving into some of the data that is included with ArcGIS Business Analyst:

GeoEnrichment: Add Location-based Context to Your Apps and Workflow
Tuesday, July 12, 2:30 p.m. – 3:15 p.m. (PST) | SDCC – Expo Demo Theater 11

Esri’s Demographics and Census 2020: What’s New in the U.S.
Thursday, July 14, 2:30 p.m. – 3:30 p.m. (PST) | SDCC – Room 05 A

Living Atlas: An Introduction
Tuesday, July 12, 10:00 a.m. – 11:00 a.m. (PST) | SDCC – Room 02 (in-person and virtual)
Tuesday, July 12, 4:00 p.m. – 5:00 p.m. (PST) | SDCC – Room 04

Living Atlas: Understanding Your Community
Tuesday, July 12, 1:15 p.m. – 2:00 p.m. (PST) | SDCC – Expo Demo Theater 04

Living Atlas: 2020 Census Content Tour
Tuesday, July 12, 2:30 p.m. – 3:15 p.m. (PST) | SDCC – Expo Demo Theater 04


Additional Resources


We can’t wait to meet you at the 2022 Esri User Conference! To learn more, see the 2022 Esri User Conference detailed agenda.  Below, you can find additional resources you may find useful:

About the author

Fizza Chaudhry is the Product Marketing Manager for ArcGIS Business Analyst. She is a visionary and innovative marketer with expertise in SaaS, creative marketing and applying a user-first mindset to develop powerful marketing tools for customers.

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