How ANZ used mapping in its merger with National Bank
During its merger with National Bank, New Zealand's ANZ used ArcGIS software to help retain and attract customers. From building a single brand to achieving rationalization while expanding service coverage, mapping data and analytics ensured that the bank could answer the questions customers had—and many they hadn't thought of.
Make every piece of information count
Successful financial institutions understand local consumers' needs. Geographic variation in consumer and business behaviors and demands affect bank performance. Advanced maps and spatial analytics reveal deeper insight into relationships and patterns, answer complex questions, and inform decisions.
Get insight before action
Quickly analyze massive amounts of financial data to monitor performance and act on opportunity before the competition does.
Discover new markets and opportunities
Understand the needs of the customer and the underserved market to optimize your return on investment.
Ensure that the customer remains king
Increase value to customers and improve banking services with better customer insight and understanding.