Extract meaningful signals from data noise
Financial services providers have an inordinate amount of customer data, from credit card and transaction records to customer profiles and analytics. Despite spending millions each year on data collection and analysis, many companies still find it's virtually impossible to extract insights from this data or even determine which variables are important. Locational intelligence makes it possible to understand the connection of seemingly disconnected variables, revealing valuable patterns that would have otherwise been missed.
Capabilities for customer insights
Increasing customer bases with human geography
Today's consumers expect more from their financial institutions than ever before. Human geography empowers businesses to exceed those expectations.
Esri products for customer insights