Customer Insights
Hyperlocal insights for spatially driven decision-making
Capabilities for customer insights
- Spatial customer segmentation
- Consumer behavior analysis
- Spatially enabled transactions
Understand where successes can be replicated
Every company wants to understand which of its customers have the highest potential for business growth and why, but very few understand how to properly replicate their successes. Spatial analysis empowers businesses to identify key attributes of high-potential customers from their existing clientele and uncover new communities with similar prospects.
Build personas with unparalleled precision
Tailoring products and services to consumer segments requires far more than antiquated demographic workflows. Elite businesses know that to truly serve their clients, they need to understand behavior and community-level influences. Esri's spatial tools empower businesses to create hyperaccurate customer personas based on psychographics.
Know where and why financial activities occur
Extracting meaningful patterns from customer transaction data has become the next great hurdle for businesses, but solving this challenge can't be done using traditional methods. Spatial analysis unlocks a new dimension to transactions, identifying key variables that provide context to shape products and services at unprecedented scale.
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Increasing customer bases with human geography
Today's consumers expect more from their financial institutions than ever before. Human geography empowers businesses to exceed those expectations.
