Enhance operational efficiency
A growing movement within financial services is adjusting traditional branch models to provide more tailored offerings based on the changing needs of communities. Spatial analysis enables banks to understand the characteristics of their markets and overlay consumer insights to precisely identify the highest and best use of each facility.
Today's increasingly empowered consumers demand instant access to their banks, but it's challenging to be everywhere to everyone. Using location intelligence, elite banks are overlaying human movement data with customer transaction data to accurately forecast the ideal locations for ATMs so they can be in the right place at the right time.
Financial institutions have historically treated their physical and digital strategies separately, leading to inaccurate analyses and poorer customer experience. Regardless of how consumers access their banks, every interaction has a spatial component, and understanding the nexus between online and in-person activities is key to meeting client needs.
