Telecommunications

Leveraging Land Intelligence in ArcGIS for Organizational Success

“A lack of understanding, as well as the failure to collaborate, is a fundamental problem that we’re facing” Jack Dangermond, president and founder of Esri

Throughout the telecommunications industry the persistent search for new ingredients for use in enhancing a company’s ‘secret sauce’ is ongoing, as teams seek to improve metrics, capabilities, customer satisfaction, and revenue realization. In this article, we suggest a way to do more with what you already have in a creative way, to gain understanding before acting. Let’s explore how leveraging land intelligence capabilities within a Digital Twin, built using Esri’s ArcGIS, can revolutionize decision-making processes and drive success.

What is a Land Intelligence System?

In the ever-evolving telecommunications landscape, leveraging the capabilities of land intelligence in Geographic Information Systems (GIS) offers transformative opportunities for organizations. Over decades of industry experience, we’ve observed the challenges and innovations that shape the telecom sector. In our experience, the most successful organizations employ ArcGIS as a strategic foundation for addressing these challenges, enhancing operational efficiencies, and driving customer satisfaction.

Simply put, a land intelligence system overlays various datasets within GIS to address industry-specific challenges. This integration supports tasks such as optimal site selection, project forecasting, market growth potential, and fiscally responsible network infrastructure management. The following list are some of the key datasets our customers find invaluable when using ArcGIS as a land intelligence system:

How to Create A Land Intelligence System

Some of our most successful customers leverage ArcGIS to integrate their operations and business support system datasets into a single source of truth. They then augment their already robust OSS and BSS data with resources from Esri’s Living Atlas of the World, along with third-party datasets such as LIDAR, satellite or drone imagery, parcels and easement agreements, as well as GIS data from other organizations, including slate and local governments or utility pole owners.

Unifying OSS and BSS data in ArcGIS

By creating a catalog of location-based assets, these otherwise siloed OSS and BSS resources are better utilized in and put to work as purpose built tools and resources for intelligent decision-making. Some examples include automated design tools for network planning, dashboards for dispatch or customer service, purpose-built web apps for sales or market development, customer-facing construction status maps for company websites, field mobile as-built tools, and countless other solutions providing simplified workflows. By integrating date with GIS, organizations gained improved decision-making capabilities for analysis, visualization, collaboration, and communication throughout the company.

Additionally, by leveraging ArcGIS organizations gain a holistic view of all factors impacting decisions throughout their company. This integration helps teams enhance network coverage and capacity, navigate regulatory, environmental, and social considerations, and support enterprise workflows. ArcGIS’s ability to visualize, analyze, and model these datasets delivers strategic and operational efficiencies for all teams.

Integrate OSS and BSS Data with ArcGIS for a Comprehensive Foundation for Decision-Making

ArcGIS enables telecommunications companies to visualize and analyze factors influencing network coverage and capacity, such as population density, topography, and existing utilities. This facilitates the identification of optimal locations for new infrastructure, ensuring maximum coverage with minimal investment. Additionally, ArcGIS aids in strategic planning and resource allocation by simulating various scenarios, providing predictive capabilities.

Furthermore, it helps organizations navigate complex regulatory, environmental, and social landscapes by providing detailed, up-to-date information, ensuring compliance, mitigating environmental impacts, and addressing social concerns. By supporting various workflows and providing powerful visualization, analysis, and modeling tools, ArcGIS enhances efficiency across all departments, driving long-term success in a rapidly changing marketplace.

How a Land Intelligence System Empowers Teams

In the fast-changing world of telecommunications, a Land Intelligence System in ArcGIS is essential for planning, designing, and managing networks effectively. GIS helps teams choose the best sites for network infrastructure by analyzing factors like population density, landscape, and existing utilities to ensure wide and reliable coverage. It also helps them improve network design, checks environmental risks, and makes project management easier by providing real-time updates on construction progress and resource status while also simplifying communication and collaboration.

Land Intelligence Empowers Organization Workflows

GIS technology helps teams simplify field operations, boost customer experience by showing real-time network performance, and ensure compliance with regulations. By mapping and analyzing network assets, GIS helps service providers make smart decisions about maintenance and upgrades, keeping the subscriber experience and level of service high. Additionally, GIS aids teams with market analysis and strategic expansion efforts, driving both growth and competitiveness while aiding in preparation for, and recovering from, disasters quickly and effectively. Let’s take a look at a few teams and how a land intelligence system in ArcGIS aides their daily lives.

Planning and Design of Networks

Engineering and Construction Efforts

Customer Experience and Quality of Service

Regulatory Accountability

Strategic Operations and Oversight

The Road Ahead: Leveraging Land Intelligence

Throughout the telecommunications industry, leveraging the capabilities a land intelligence system provides can revolutionize decision-making processes and drive companywide success. It supports tasks such as optimal site selection, project forecasting, analyzing market growth potential, and provides a foundation for fiscally responsible network management. Key datasets of a land intelligence system include parcel data, geology and soil data, topography and elevation data, land cover and use data, demographic and socioeconomic data, transportation networks, utilities infrastructure, environmental sensitivity areas, climate and weather data, obstacle data, and wireless spectrum availability. By creating a catalog of location-based assets, organizations can utilize these siloed resources in a comprehensive way, including automated design tools for network planning, dashboards for dispatch or customer service, purpose-built web apps for sales or market development, and customer-facing construction status maps.

ArcGIS is a Comprehensive Foundation

By integrating existing OSS and BSS assets with ArcGIS, organizations gain improved decision-making capabilities for analysis, visualization, collaboration, and communication throughout the company. This enables organizations to visualize and analyze factors influencing network coverage and capacity, facilitating the identification of optimal locations for new infrastructure, ensuring maximum coverage with minimal investment. It helps organizations navigate complex regulatory, environmental, and social landscapes by providing detailed, up-to-date information, ensuring compliance, mitigating environmental impacts, and addressing social concerns. A land intelligence system supports various workflows by providing powerful visualization, analysis, and modeling tools. Remember, the capabilities of ArcGIS enhances efficiency across all departments, driving long-term success in a rapidly changing marketplace and is a strategic imperative for telecom providers aiming to lead now, and in the future.

Learn more about ArcGIS use in Telecommunications: www.esri.com/telecom

Learn more about integrating OSS and BSS with ArcGIS: ArcGIS Architecture Center

About the author

Randall René is the Industry Solutions Director for Telecommunications at Esri, where he helps communication service providers leverage geographic information system (GIS) technology to transform workflows and improve communication, collaboration, and productivity across the entire telecom project life cycle. Randall is a proud US Army veteran with 25 years of experience in the telecommunications and cable industries working in the field, guiding GIS teams, and supporting infrastructure planning. He is a passionate advocate within the GIS community and committed to helping public and private sector organizations nationwide bridge the digital divide.

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