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Business Development

Support business retention and expansion with ArcGIS

Attract businesses and make informed economic development site selection decisions with GIS business development tools.

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Create business incentives with market data

ArcGIS brings market demand, workforce characteristics, available properties, and the local competitive landscape into a single view. Use location-based analysis to support business development decisions and move more confidently through every stage of the site selection process.

Build a strong business attraction strategy

From site selection to business expansion, use a geographic approach to understand local market conditions, evaluate opportunities, and track outcomes.

See workforce, market, business, and demographic data on one map

Conduct site selection analysis, evaluate selection criteria, and compare opportunities geographically to identify the right locations for investment and growth.

Through the lens of location, ArcGIS reveals patterns and relationships that can be difficult to identify in spreadsheets and stand-alone reports.

Thematic map showing geographic variations in market and demographic data across an urban area

Use site selection mapping to showcase available properties and assets

Create interactive experiences that help businesses evaluate potential sites, available buildings, infrastructure, workforce access, and surrounding amenities.

Dynamic maps combine information about real estate, transportation, utilities, labor availability, and quality of life factors. This helps organizations communicate opportunities clearly and move prospects through the evaluation process faster.

A site selection map showing available properties and assets across a geographic area

Track business growth, workforce trends, and market changes over time

Strengthen business retention and expansion efforts by understanding how employers are performing and where challenges may emerge.

Analyze workforce availability, market conditions, industry concentrations, and the local competitive landscape in one place. With GIS-powered dashboards, decision-makers can identify emerging opportunities and prioritize support for companies that contribute to long-term economic success.

An economic development dashboard displaying workforce, industry, and market metrics

Monitor business expansion with dashboards

Gauge business attraction strategy outcomes, incentive programs, and economic development initiatives in a single view.

ArcGIS helps organizations track business openings, job creation, investment activity, and other performance indicators with dashboards and reporting tools. Teams can communicate progress and refine strategies using up-to-date information.

A business expansion dashboard mapping businesses and economic activity across a region

CUSTOMER SUCCESS STORIES

See how organizations use ArcGIS to spur business development

Products for business development

ArcGIS provides the capabilities you need to analyze markets, evaluate sites, communicate opportunities, and support your business attraction strategy in a single system.

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Frequently asked questions

Economic development site selection is the process of evaluating locations for business investment, relocation, or expansion. Organizations consider factors such as workforce availability, infrastructure, transportation access, market conditions, and available properties to determine whether a location meets business needs.

ArcGIS supports economic development site selection by bringing these factors together in a geographic context. Organizations can evaluate sites, compare opportunities, and understand how workforce, market, infrastructure, and property data vary across a region to make more informed location decisions.

Site selection mapping helps businesses evaluate and compare locations using geographic data. By bringing multiple factors into a single map, businesses can better understand how well a location supports their operational and market needs.

With ArcGIS, businesses can:

  1. Compare available properties and development-ready sites
  2. Evaluate workforce availability and labor market characteristics
  3. Assess transportation access, infrastructure, and utilities
  4. Analyze market conditions and nearby business activity
  5. Understand how potential sites compare against key selection criteria

By combining these factors in a geographic context, site selection mapping helps businesses identify optimal locations for investment, relocation, or expansion and make more informed location decisions.

Successful economic development site selection combines multiple types of information to evaluate whether a location can support business growth.

Common datasets include:

  • Demographic data, including population characteristics and growth trends
  • Workforce availability, skills, and labor market information
  • Consumer behavior and consumer spending patterns
  • Available real estate
  • Existing industry and business activity
  • Market demand and trade areas
  • Community amenities and quality of life factors

ArcGIS brings these datasets together to boost site selection analysis, helping organizations compare locations and determine which sites best align with business needs and growth priorities.

Business retention and expansion (BRE) focuses on helping existing businesses remain successful and grow in a community. Because most new jobs often come from existing employers, BRE programs help organizations understand business needs, address challenges, and plan for the future.

ArcGIS supports BRE initiatives by helping organizations analyze workforce, demographic, infrastructure, and business data to identify opportunities, prioritize outreach efforts, and make informed decisions that support business growth and long-term economic resilience.

GIS supports business retention and expansion by helping organizations analyze workforce trends, market conditions, business activity, and development patterns over time.

With ArcGIS, analysts can:

  • Identify businesses facing challenges
  • Monitor local market changes
  • Understand workforce needs
  • Support retention and expansion initiatives
  • Track the impact of business development efforts

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Outside the United States

Connect with the Esri economic development team