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Customer preferences vary in different places. Retailers need to ensure that product assortments meet customer expectations in every location. Use segmented demographic data, customer analytics, and mapping in ArcGIS software for enhanced merchandising. Determine the perfect product mix for a location. Know precisely what to stock at each store to boost sales.


Wendy's Uses GIS to Understand Customer Preferences

Fast-food giant Wendy's uses the mapping and spatial analysis in Esri's GIS software throughout the company—from marketing to operations and planning. Segmented demographic data in smart maps helps to inform staff making important merchandising decisions such as where to test new products.

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