Merchandising
Customer preferences vary in different places. Retailers need to ensure that product assortments meet customer expectations in every location. Use segmented demographic data, customer analytics, and mapping in ArcGIS software for enhanced merchandising. Determine the perfect product mix for a location. Know precisely what to stock at each store to boost sales.
SUCCESS STORY
Wendy's Uses GIS to Understand Customer Preferences
Fast-food giant Wendy's uses the mapping and spatial analysis in Esri's GIS software throughout the company—from marketing to operations and planning. Segmented demographic data in smart maps helps to inform staff making important merchandising decisions such as where to test new products.
Assortment Planning
Deliver relevant products that sell well when you use maps and data to understand markets.
Localization
Learn what makes a store successful, and personalize it based on regional preferences.
Segmentation
Use customized data and maps to match the right products and services with customers.
Specialized Apps
Esri Demographics
Understand population characteristics in specific locations.
ArcGIS Business Analyst
Create insightful reports with detailed data and analytics.
