Marketing
Nike uses Esri Business Analyst to help solve complex business problems, including distributing products in relation to where customers are located.
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Integrating marketing and promotions into the retail lifecycle is a major focus for many companies. Building brand awareness and customer loyalty in a neighborhood reflects intimate knowledge of local communities and drives success.
GIS-based analysis to create local brand awareness can not only be successful for a particular community, but can be applied to other neighborhoods that are similar. This is accomplished by matching behavior profiles of the geography where they are located.
Learn how business and retail organizations benefit from the use of geographic analysis and GIS.
Success Stories
 Take a look at case studies, podcasts, demos, and books and white papers.
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