ArcGIS Business Analyst

Target Marketing Enhancements in ArcGIS Business Analyst Pro

This is the 1st article in a 6-part series highlighting new capabilities in the ArcGIS Business Analyst extension for ArcGIS Pro 2.6 release from July 2020.

The latest release of the Business Analyst extension for ArcGIS Pro contains new features for working with Target Marketing.

Here are some highlights in the 2.6 release:

For a quick tour of these new features, check out this video:

You can check out the previous What’s New in Target Marketing for the 2.5 release in this article.

Additional information about these new tools can be found in the ArcGIS Pro documentation for Target Marketing.  We’re very excited to share these new capabilities with you and are already working on expanding them in upcoming versions.  Please reach out and let us know if you have any questions about these two new tools or any other capabilities in ArcGIS Business Analyst.

Email the team: businessanalyst@esri.com

Below you can find some links for Business Analyst that you may find useful.

About the author

Kyle is a Principal Product Engineer with Esri - focusing on geospatial technologies and applied demographics. He is part of a global team responsible for building next generation ArcGIS Business Analyst applications.

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