Transit Customer Experience

Connect riders to transit wayfinding systems and trip planning powered by GIS.

Smiling person checking route information on a cellphone and dark map depicting transit routes in various colors in a city with a river

Strategically improve the transportation customer experience

Help riders navigate your transit network with easy‑to‑understand signs and maps, intuitive wayfinding systems, and clear fare and route information, powered by ArcGIS. Collect feedback from riders to improve service and build customer satisfaction and loyalty.

Identify impacts on riders with maps and dashboards

Use ArcGIS to map maintenance work, safety improvements, special events, or temporary disruptions alongside real‑time service conditions.

Sync this information with specific routes and locations using maps and dashboards in ArcGIS, highlighting alternative routes or services so customers understand what’s changing and can adjust their trips with confidence.

Dashboard visualizing reponses to a transit survey with bar and circle graphs and a map

Guide riders with location-based information

Use ArcGIS to connect real‑time operational data with location‑based maps, signage, and apps to guide passengers through stations, stops, and multimodal connections—even during service disruptions or outages. Create inclusive, intuitive wayfinding that helps every rider navigate transit systems with confidence.

Passenger on a train platform hlds a cek hone and looks to the left

Feed real-time location‑based data into signs, maps, and apps

One of the biggest drivers of rider satisfaction is certainty—knowing where a vehicle is and when it will arrive. Use ArcGIS to

  • Visualize real‑time vehicle locations, delays, and service disruptions on dynamic maps and dashboards. 
  • Combine on‑time performance with traffic and weather context to improve the accuracy of arrival information shared with the public.

Standing bus passenger checks route information on a cell phone

Collect input directly from transit riders across routes, services, and locations

Turn location‑based insights into faster responses, better service decisions, and transparent communication—building trust, satisfaction, and long‑term rider loyalty.

Connect feedback to performance by visualizing rider input in ArcGIS alongside ridership patterns, service performance, and accessibility data to better understand customer needs and expectations.

Map displaying National Transit Related Socila Exclusion risk categories and their US locations

CASE STUDY

Maps improve transit access for 715,000 people

Nashville’s WeGo Public Transit uses interactive maps to communicate with customers and collect feedback that will inform future service routes.

Read the case study

Products for customer experience

Use location intelligence to understand travel patterns, identify service gaps, and support data‑driven transit plans that move communities forward.

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