ArcGIS StoryMaps

Four Ways to Tell a Story with Place

Why care about layout?

Interesting arrangements of visual content are key for a fun and engaging experience. But layout isn’t just fun—it’s serious business.

Studies show that people read on the internet differently than they read, say, a book—but in predictable ways. The way in which components of a web page are arranged strongly affects how a reader navigates the content.

From the blog

Check out the full blog, Four Ways to Tell a Story with Place.

About the authors

An anthropologist focused on community engagement, citizen mapping, and applied ethnography, Greyson researches and designs dynamic, multimedia stories for ArcGIS StoryMaps.


Upstate NY transplant. Content creator for Esri's StoryMaps team. Fascinated by how storytelling affects the human brain. Lover of conservation. Overly proud dog mom.


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