Story Maps

Four Ways to Tell a Story with Place

Why care about layout?

Interesting arrangements of visual content are key for a fun and engaging experience. But layout isn’t just fun—it’s serious business.

Studies show that people read on the internet differently than they read, say, a book—but in predictable ways. The way in which components of a web page are arranged strongly affects how a reader navigates the content.

From the blog

Check out the full blog, Four Ways to Tell a Story with Place.

About the authors

An anthropologist focused on community engagement, citizen mapping, and applied ethnography, Greyson researches and designs dynamic, multimedia stories for ArcGIS StoryMaps.

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Upstate NY transplant. Content creator for Esri's StoryMaps team. Fascinated by how storytelling affects the human brain. Lover of conservation. Overly proud dog mom.

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