Matt Ball

Matt Ball is a writer in the strategic content group at Esri, where he gets to write about how users harness GIS to make a difference. He first encountered GIS while working at the Geological Society of America, where a HyperCard-driven fieldtrip that immersed and conveyed the inner workings of the planet captivated his imagination. This glimpse of the future was further cemented in 1998 by Al Gore’s vision of the Digital Earth. He has chased this inevitable future with stints as editor of GeoWorld magazine and as publisher at V1 Media where he launched several publications, including Sensors & Systems and Informed Infrastructure. He’s thrilled to be much closer to the users that are creating this digital reality, and at the company that is pushing the hardest to realize what’s possible with the geospatial toolset.

Posts by this author
Mapping the Whole US-Mexico Border

The USA Today Network deployed cutting-edge mapping technology to present the implications of a border wall along the US-Mexico border.

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A Drone-eye View Aids Humanitarian Missions

WeRobotics pioneers drone use and spatial analysis for social good in remote regions.

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Data Doesn’t Provide All the Answers

Theoretical physicist Geoffrey West believes in the power of geography to integrate city information for improved understanding.

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Los Angeles County Funds Parks in Perpetuity

L.A. County's mapping process set community priorities, and maps conveyed the plan to the public.

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Profiling Bill Miller: On Geodesign and Problem Solving

Bill Miller, a pioneer in the concept of geodesign, feels strongly about the broad context of its application.

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Los Angeles County Pinpoints Park Deficits

GIS shines in the complex parks assessment of America's most populous county.

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A 3D Model Provides the Vision to Combat Blight

A compelling 3D visualization provides the spark to turn a blighted industrial area into a vibrant sports and entertainment complex.

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Helping Los Angeles Tackle the Need for Park Equity

The Trust for Public Land partners with cities nationwide to transform vacant land into parks, always factoring in equity.

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Maps Create Compelling Connections

Humans have never been more connected, and our modern maps are a key connector.

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Relating Innovation in the Real World to the Power of GIS

The power of GIS rises from the unique way it connects seemingly unrelated information through location.

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