I'm a principal technical consultant, cartographer, basemap designer, and just your average run-of-the-mill map geek at Esri. I've been making maps for customers for quite a while and I love sharing what I've learned over the past 20+ years doing this GIS (Geographic Information Systems) thing. I enjoy talking about anything related to map design, cartography, and general best practices when it comes to navigating the ArcGIS family of software products; but my real passion lies in designing and caching basemaps (raster tiles and vector tiles).