Donna Fancher is a data specialist (and data enthusiast) on the Esri Data Development team. As part of the team that produces unique and innovative databases such as Tapestry Segmentation, Consumer Spending and Market Potential, Donna works with the team to create supporting documentation that enhances the data user experience. A huge advocate for both Esri GIS technology and data, she helps craft data learn lessons using ArcGIS StoryMaps giving data users a better understanding of updated demographics and best use case practices.