Jim Herries is an applied geographer with Esri in Redlands, California. Every day, he makes maps and helps others improve their maps by eliminating the noise and increasing the signal. His emphasis is on thematic mapping and map visualizations, no doubt due to a love of numbers, statistics, math in general and spatial analysis in particular. As a geographer and product engineer, Jim creates maps, map layers, apps and story maps for the Living Atlas of the World and ArcGIS Online. He constantly looks for ways to create clear, focused map information products that incorporate meaningful spatial analysis and evocative visualizations. Jim serves as a map curator for the Living Atlas of the World and the Urban Observatory. Both initiatives value visually appealing and useful map information products. As a product engineer, Jim contributes to the research and development work in web map cartography, web maps and applications. He has a longtime interest in modeling interactions and access among people and things around them, e.g. access to healthy food, parks, daycare, and transportation.